Creating a brand for America’s most stylish dermatologist
Dr. Rita V. Linkner had a sterling reputation among New York City’s most discerning clients as the best dermatologist around — if only you could get off her waitlist. As her practice and profile grew, she wanted to reach more people, not just the ones who were lucky enough to get an appointment in her plush Upper East Side office or pop-ups in Aspen, Miami, or the Hamptons. She decided to focus her expertise and experience into a new line of ultra-premium, doctor-formulated skincare products, and made them available to everyone, sharing her informed advice on TikTok and Instagram in her signature peppy yet practiced manner.
Saunter has worked with her from the very beginning, creating the brand for her new business, designing the website through which existing patients could schedule appointments and view their history, as well as the ecommerce experience that enabled the public to shop the products she made. Oh, and we designed all the packaging for all of those lotions, serums, cleansers, too.
- Brand identity & logo
- Web design
- Digital product (UX/UI) design
- Copywriting
- Packaging & labels
- Art direction & photo production
Rita has grown her business from a boutique practice to industry leader, with tens of millions of views on social media, appearances on television, and, true to her ambitious nature, a whole new clinical specialty, as she earned her board certification for obesity medicine.
Rather than launching dozens of mystery jars, Rita has worked closely with chemists to formulate a limited line of lotions, cleansers, serums, and more that have a genuine impact. It’s an approach to product development that’s more akin to a customized clinical care than mass-market CPG.
